Burberry winter 2026 show transforms london's old billingsgate into miniature city under renovation

For its latest winter collection, Burberry took over London's historic Old Billingsgate Market, transforming it into a miniature city under construction for its runway show.

Victorian building gets fashionable makeover

Once home to the world's largest fish market in the 19th century, the Victorian building on the north bank of the River Thames has been repurposed as an event space. For this occasion, chief creative officer Daniel Lee designed a set that reflects the constant evolution of the British capital.

Tower bridge, london streets recreated

The catwalk was set amidst a cityscape featuring a half-built Tower Bridge, its iconic towers floating amidst scaffolding adorned with Burberry's signature check pattern. Fake rain puddles made from resin added a touch of London's notorious drizzle.

Dark, moody ambiance completes the look

Black velvet seating, moody lighting, and reflections bouncing off the resin created a haunting, nocturnal atmosphere reminiscent of London at night. The dark tones were punctuated by small blue lights scattered throughout the set, symbolizing the city's vibrant energy.

Models walk the 'work-in-progress' runway

As Burberry's models showcased the winter collection, they navigated the constructed streets in trench coats and statement pieces. The soundtrack, featuring English singer-songwriter FKA Twigs, further immersed the audience in London's nightlife.

Renewed focus on going out

According to Lee, the collection marks a return to embracing the idea of going out, a quintessential London attitude.