Summer's secret weapon: elevate your beach day with these luxe towels
Forget the flimsy, faded beach towel you’ve been clinging to for years. This summer, it’s time to treat yourself – and your downtime – to a seriously elevated experience. We’ve sifted through a deluge of options to bring you the best, the boldest, and the undeniably luxurious beach towels currently dominating the scene.
Beyond functionality: towels as statement pieces
Let’s be honest: a beach towel is more than just something to dry off with. It’s a fleeting expression of your personal style, a miniature canvas for vibrant color and pattern. It’s about establishing your territory on the sand, a visual declaration of your relaxed intentions. But discerning quality – and finding a towel that actually delivers on both comfort and aesthetic – can feel like a mission.
ELLE Decor’s editors have meticulously curated a selection of towels that go beyond mere utility. We're talking about pieces that command attention, instantly injecting a dose of personality into your outdoor setup. These aren’t just towels; they’re investments in summer bliss.
The standouts: a carefully chosen collection
Hermès, predictably, leads the charge with the $810 T’as la Banane. It’s ostentatious, undeniably chic, and represents a level of craftsmanship that’s worth the splurge, if you’re after that ultimate status symbol. The bold banana motif is, frankly, audacious.
Next up, Peter Dunham’s collaboration with Weezie – the Peter Dunham x Weezie Beach Towel – clocks in at $88. Dunham’s signature opulent detailing and rich textures translate beautifully to a beach towel, offering a touch of old Hollywood glamour.
For a more contemporary vibe, Missoni Hugo provides a riot of color and distinctive geometric patterns. The €170 towel is a visual explosion that's guaranteed to turn heads. The bold use of color is almost… aggressive, in the best possible way.
Loro Piana’s Summer Charms Beach Towel, priced at $490, epitomizes understated luxury. Crafted from their signature Pima cotton, it’s incredibly soft and subtly refined. It’s the kind of towel you’ll want to keep folded neatly on your bed, a reminder of sun-drenched days.
Jonathan Adler’s Playa La Mer Beach Towel, going for $98, brings a playful, slightly irreverent touch. Its vibrant, palm-inspired design is undeniably cheerful. Matouk x Schumacher’s Leaping Leopard, at $135, is a bolder choice, a statement for those who aren’t afraid to embrace a bit of wildness. And Jenni Kayne’s collaboration with Business & Pleasure Co. – The Beach Towel – lands at $150, offering a relaxed, California-cool aesthetic.
Finally, Dusen’s Peony Beach Towel, at $72, and GreenRow’s Cotton Floral Towel, at $69, provide more accessible options, blending botanical beauty with everyday comfort. Sean Kim, Market and Editorial Assistant at ELLE Decor, says, “These pieces represent a clear trend – elevated basics for a truly luxurious summer.”