Campbell's and goldfish team up for playful tabletop games

A nostalgic collaboration

Two iconic comfort food brands, Campbell’s and Goldfish, have joined forces to create a fun, interactive experience for families. They've launched two new tabletop game sets, Fish in a Row and Soup Splashers, designed to reimagine classic games and bring a playful twist to soup season. The collaboration taps into the growing trend of analog hobbies, encouraging families to disconnect from screens and reconnect with each other over a comforting meal.

The games: fish in a row

Fish in a Row is a straightforward game reminiscent of popular connecting games. Players set up the colorful game board atop their bowl of Campbell's tomato soup and take turns lining up four Goldfish crackers in a row. The best part? When it’s time to reset the game, the crackers can simply drop into the soup, providing a tasty reward for the effort. The simplicity and playful nature make it enjoyable for all ages.

The games: soup splashers

Soup Splashers presents a slightly more challenging, yet equally entertaining, experience. Players attempt to keep their Goldfish crackers “afloat” by balancing them on a central “fish bowl” positioned between two soup bowls. Any imbalance that causes the crackers to splash into the soup results in a loss for the player responsible. It's a game of skill and a dash of luck!

What's included in each set

Each game set is priced at $20 and includes everything you need for a fun-filled game night. You'll receive one of the tabletop games (either Fish in a Row or Soup Splashers), a package of delicious Goldfish crackers, and a comforting can of Campbell’s tomato soup. It's a complete package for a memorable mealtime experience.

How to get your hands on these games

Due to high anticipated demand, the game sets are available for pre-order exclusively at