Nineties nostalgia: cash in on forgotten collectibles
Dusting off old '90s toys could unlock a surprising windfall. A surge in downsizing among original collectors is sending vintage figurines back onto the market, presenting a unique opportunity for those with forgotten treasures.

Top '90s figurines booming in value
Jennifer Furnari, marketing associate at Ruby Lane, a vintage online retailer, reveals the most sought-after collectibles from the decade.
Precious Moments, with their iconic teardrop eyes, were a huge hit thanks to special collectors' clubs. Original sets can fetch between $20 and $50, with some rare pieces reaching $100. Authenticity hinges on those distinctive eyes.
Goebel Hummel figurines, inspired by Sister Maria Innocentia Hummel's artwork, gained international popularity through collector's clubs in the 1970s and 80s. Look for the full bee trademark on the base; prices range from $25 to $95, but rarer ones can exceed $100.
Boyds Bears, known for their hand-painted resin, offered a more accessible entry point, typically priced between $15 and $35. A handwritten number between 1 and 50 indicates a coveted first edition piece.
Lladró figurines, characterized by elongated lines and muted pastel colors, were the product of a massive collector's society in the 1990s. Expect to pay $75 to $350, with intricate designs potentially selling for over $1,000. The Lladró logo is a key identifier.
Herend figurines, particularly their animal figures featuring the trademarked fishnet design, command higher prices, often in the $100 to $500 range. The authentic Herend Hungary logo – two crossed paintbrushes – is a must-look.
The shift is driven by a generation of collectors now looking to streamline their collections. Whether selling through online platforms like Ruby Lane, estate sales, or local marketplaces, the demand for these nostalgic items is evident.
This isn’t just about nostalgia; it’s a tangible connection to a cultural moment, and a potentially profitable one at that.
The rise of vintage resale platforms provides a direct avenue for these collectibles to find new homes—and value.
