Instagram farm sells for £875k: a chaotic family’s rural escape
Callie Coles is handing over the keys to Woodley Park Farm, a Devonshire haven that exploded onto Instagram thanks to her pony, Sparky, and a frankly adorable menagerie of farm animals. The property, once just a charming family retreat, is now poised for a new chapter after a staggering sale – £875,000 to be precise.
From viral reels to a prime estate
Last year’s ‘Half term = chaos’ Reel, featuring her youngest son guiding Sparky through the kitchen amidst a delightful flurry of dogs, chickens, and lunchtime preparations, unexpectedly captured the hearts of over five million viewers. The clip wasn’t just a snapshot; it was a window into a life, and suddenly, the world was obsessed with this distinctly unpolished, utterly captivating corner of Devon.

A decade of transformation
The story began in 2020 when Callie and her husband, Toby – both lifelong riders – sought a space to accommodate their growing family and horses. The property, complete with 23.98 acres and considerable potential, arrived with a hefty renovation challenge. Toby, despite suffering a serious back injury during the process, spearheaded the extensive work, with the family residing in temporary accommodation on site. It was a testament to their grit, and a significant portion of the house’s charm stems from this slow, deliberate evolution.

More than just a farmhouse
But Woodley Park Farm is far more than just a picturesque farmhouse. Beyond the main residence – boasting four bedrooms spread across three floors, and, of course, the kitchen central to the viral content – lies a converted cow byre, a separate two-bedroom cottage dubbed ‘The Treehouse,’ and a stable block brimming with tack. The estate also encompasses stunning countryside views, a sprawling lake, and an abundance of acreage – a veritable sanctuary for horses and a vibrant family life.
A family’s moving choice
The sale comes as the family seeks greater space, considering a return to Scotland, where Toby spent his childhood. Callie explained that the house had simply outgrown their needs. “It wasn’t working for the children anymore,” she stated. Leaving Woodley Park Farm represents a bittersweet farewell to a place inextricably linked to their online presence and the profoundly joyful life they’ve built there.
A reflection of rural living
Today, the property reflects the relaxed, rural lifestyle they’ve cultivated online – a deliberate rejection of overly staged aesthetics. Antique furniture, well-loved books, and equestrian equipment are interwoven with practical country details, creating a lived-in, authentic atmosphere. It’s a far cry from the sterile perfection often presented, and frankly, that’s precisely its appeal.
Knight Frank is handling the sale, highlighting the property’s unique blend of history and potential. It’s a rare opportunity to acquire a slice of the Devon countryside – and a truly fascinating story to tell.
